Clients
IE University, Arcada University, NOVA and more
Description
This project was a teaching presentation that explored the fundamentals of data visualisation. It started with the core question: why do we visualize data at all? The talk laid out multiple answers: prediction, simulation, storytelling, communicating algorithms, and even data art. A central case study was the spaghetti chart problem—overloaded line charts where individual patterns are impossible to distinguish. I used this example to show how poor design obscures meaning, and then introduced better approaches such as small multiples, highlighting, filtering, and combinations of these methods. The presentation also covered the importance of visual encodings (position, color, size, shape) and how they should be chosen. It moved into modern features such as interactivity and animation, and finally discussed the role of human perception, referencing Gestalt principles and design heuristics that explain how people interpret visual patterns.
Impact
The presentation gave learners a solid conceptual foundation for approaching data visualisation. It helped them understand not just how to create visuals but how to critique them and improve them systematically.
Year
2020 updated 2023
Tools
Conceptual frameworks
Challenge
The biggest challenge was selecting and categorizing examples from the enormous range of visualisations available. I had to build a clear structure that represented the most important ideas while staying teachable and engaging. Another challenge was balancing theory and practice, ensuring the presentation remained concrete enough to be useful while also covering conceptual depth.
Learning
The project taught me how to distinguish between effective and ineffective visualisations by deeply analyzing examples. I realized that good visualisation often follows a logical set of design rules rather than relying on creative sparks alone. Preparing this presentation also helped me refine how I structure teaching material: beginning with problems (like spaghetti charts), then showing the conceptual principles, and finally arriving at better solutions.
Topics
Visual Encoding, spaghetti charts, small multiples, human perception, gestalt design, good and bad viz
